London, UK – The TechEX London 2025 conference was abuzz with excitement as industry leaders, tech innovators, and data enthusiasts gathered to explore the latest advancements in artificial intelligence and analytics. Among the standout presentations was Analytics Model’s unveiling of its cutting-edge AI-powered platform, designed to revolutionize how businesses interact with data.
A New Era of Data Interaction
Kicking off the session, Idan, CEO of Analytics Model, captivated the audience with an engaging introduction. He emphasized the simplicity of the platform, which enables users to “talk” to their data as effortlessly as having a conversation. The presentation started with an overview video demonstrating how businesses can leverage the tool to streamline data analysis and decision-making.
Effortless Data Connectivity
One of the key takeaways from the session was the platform’s ability to integrate with over 500 data sources. This seamless connectivity allows businesses to plug in their data quickly and start generating insights without cumbersome setup processes. Whether from e-commerce, sales, or marketing platforms, Analytics Model ensures that data is easily accessible and ready for analysis.
Conversational Analytics in Action
Idan demonstrated how users could interact with their data using natural language queries. A simple question like “How is our new product performing?” instantly generated a visual report showcasing total revenue, purchase counts, and profit margins.
Taking it a step further, Idan showcased how predictive analytics could be used to forecast business outcomes. A request such as “Predict the outcomes of a new product launch” yielded a dynamic chart displaying revenue projections, Return on Ad Spend (ROAS), ad expenditures, and Cost Per Acquisition (CPA). This powerful feature allows businesses to optimize marketing campaigns and identify high-ROI products with confidence.
Sales Performance and Big Data Capabilities
Beyond marketing insights, Analytics Model also offers powerful sales performance tracking. The platform enables businesses to analyze their sales representatives’ daily activities, providing instant breakdowns of meetings, sales conversions, and revenue contributions.
Moreover, Analytics Model’s big data capabilities ensure that even enterprises with massive datasets can navigate and analyze information seamlessly. The intuitive interface simplifies complex analytics, empowering users to generate meaningful insights without requiring technical expertise.
Endless Business Applications
The platform’s versatility was a key highlight of the presentation, showcasing how businesses can use it to answer critical questions, including:
Which marketing campaigns drive the most sales?
Why are sales declining?
What are our top-performing products?
How can we reduce customer churn?
Embedding Analytics for Seamless Integration
Analytics Model allows businesses to integrate analytics directly into their websites and SaaS platforms. Idan announced that the platform is now available on both the Google Marketplace and AWS Marketplace, having passed rigorous security and compliance evaluations. This makes it an attractive solution for organizations seeking a secure, scalable, and efficient analytics tool.
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